Team

Ed Birch

Ed Birch

Operations Director

Ed has worked in the pharma/medtech sector since 2002 when he joined Wellards and then over the next 15 years helped the company move from books and CD-ROMs to websites and apps. Previous to that he worked in various publishing roles, including experience at Yell.com. At Wellards, Ed helped set up MIA with the ABHI when it was launched in 2013 and he has been involved in the service ever since. He moved to Medical Industry Ltd when it took over the running of MIA in 2017 and gets involved in a bit of everything, from writing content to overseeing website improvements, but is mainly responsible for the day-to-day running and management of the digital services and company. Outside of work Ed enjoys playing the snare drum in a samba band, watching Southend United FC, drinking obscure craft ales and of course spending time with his wife and young daughter.

Katrina Birch

Katrina Birch

Support Executive

Katrina has been supporting pharma and medtech since 2013 when she joined Wellards. She has always worked in the customer care world, having previously worked at King & McGaw art publishers as an administrator after graduating from the Winchester School of Arts. She moved to Medical Industry Ltd when it took over the running of MIA in summer 2017 and is responsible for responding to client enquiries, training setups and processing of MIA ID cards. When not in the office, Katrina enjoys exploring new places, going on country walks with occasional stops at local pubs for her favourite tipple (G&T) and making memories with family and friends.

Laura Cull

Laura Cull

Account Manager

Laura has worked in the healthcare industry for the last nine years, starting in the healthcare research sector with Medicys Ltd and then joining the MIA team under Wellards before transferring to Medical Industry in 2017. Her role mainly involves working closely with healthcare providers and their accounts, although she can sometimes be found working in other areas of the business with cardholders and developing MIA. Laura is an avid scuba diver and is often found diving all year round in the UK. She has just started to take up running and exploring the forest trails where she lives in the New Forest.

Nicola Howard

Nicola Howard

Business Development Manager

Nicola has worked in the healthcare industry for over 20 years wearing many different hats, including publishing, conferences and data analytics. Whilst working for Binley’s/Wilmington Healthcare, Nicola joined the Wellards team and in June 2018 began working for Medical Industry Ltd. Her main role is to develop relationships with medical product and pharma companies, promoting Medical Industry’s expertise in providing all types of training for these companies, working on a variety of bespoke and more general requirements, such as MIA. In her spare time, Nicola spends as much time as possible in Montenegro and whilst in England, she is an avid cook who also loves photography.

John McMahon

John McMahon

Managing Director

John has worked with the credentialing and medical training industry for 10 years through the development of an online training portal and the MIA scheme website. In 2017 John set up Medical Industry Ltd to provide NHS and compliance training working closely with industry bodies including the ABHI and the Life Science Industry Register. John has also owned and managed award-winning web development and digital marketing agency MCM Net Ltd for the past 21 years. This gives Medical Industry Ltd direct and immediate access to the latest trends and cutting-edge technology in the e-learning arena provided by a team of 20 developers and marketers. In his spare time he loves to run, travel and where possible combine the two by sightseeing whilst hoping for a medal at the end of it!

Theresa Petty

Theresa Petty

Support Executive

Theresa has worked at Medical Industry since April 2018, having previously worked at Wellards in the customer support team and then East Sussex Healthcare NHS Trust as a senior administrator. Previously an experienced email and web content manager, she spent eight years working for an award-winning marketing agency, managing email and newsletter creation for global IT clients as well as being responsible for the maintenance of two company portals. Outside of work Theresa has taken on a few challenges, highlights of which include completing a half marathon with only two months training, working as a Weight Watchers leader alongside her full-time job and losing 4 ½ stone in two years. Theresa enjoys travelling, walking and spending time with her husband and two children.

Carolyn Redpath

Carolyn Redpath

Junior Support Executive

Carolyn has worked at Medical Industry Ltd since February 2019, having previously worked in data inputting and data management. She has also previously helped implement new stock control systems in retail stores. Her role includes providing support to MIA cardholders, processing MIA cards, training setups and uploading credentials. As well as this she provides administrative support for healthcare providers. In her free time Carolyn enjoys travelling, eating chocolate and she also competes in an all-star cheerleading team.

Garry Storrar

Garry Storrar

Pharmaceutical Solutions Director

Garry has worked in the pharma and medtech space since 2002 when he first joined Binley's (healthcare directories). Working initially within the advertising sales team, then promoted to data sales and management of the reference sales team, he later specialised in sales to the NHS and healthcare sector. After the purchase of Binley's by Wilmington plc, his specialist knowledge helped him became a CRM specialist KAM working with some of Wilmington's largest clients; a role he successfully held for a number of years until a new challenge of Wellards Account Manager became available. Like a number of his colleagues, he left Wilmington and served a six-month non-compete before joining Medical Industry Ltd as our key contact with the pharmaceutical industry in November 2018. Garry has an enviable work/life balance, spreading his time between the UK and Spain.

Kevin Utton

Kevin Utton

Business Development Manager

Kevin joined Medical Industry Ltd in 2019 with 10 years’ experience in providing NHS market access and marketing solutions. During this time Kevin was the team leader for the medtech division within Wilmington Healthcare and was part of the team responsible for the development of their online platforms and multi-channel communications. Kevin is now responsible for growth of Medical Industry Ltd’s training solutions that develop medtech and pharma industry representatives with the overall objective to improve knowledge and increase standards within the NHS. As a new dad a lot of Kevin’s spare time is spent with his family going swimming, exploring parks and visiting farms, but before then he enjoyed mountain biking, playing football and supporting Tottenham Hotspur.

Belinda Walter

Belinda Walter

Support Executive

Belinda started at Wellards in 2013 and began supporting the MIA service not long after joining. As MIA grew, she got involved in more areas of the service, including MIA card annual renewals and training revalidations, as well as assisting with the all-important invoicing! Like others on the team, she moved with MIA when it was taken over by Medical Industry Ltd and ensures the smooth running of the invoicing function, as well as providing any support as required to MIA cardholders and companies. Her previous experience as an event manager means she remains organised and focused at all times. When she is not at work or being a school-run mum, Belinda enjoys reading, going on long walks with the family and the odd bit of baking when time allows.

Medtronic Limited have been working with the MIA team for a number of years. Through Medical Industry Ltd’s efficient online training portal, our employees have the flexibility to take the correct accredited course as required, and then gain the MIA ID card required to demonstrate that they are qualified to be present within hospital environments. The staff at Medical Industry Limited are very knowledgeable and professional. They work closely with us to ensure a smooth, streamlined process for all with a quick turnaround. I highly recommend Medical Industry Limited.

Sam Garner, Senior Business Support Manager UK & Ireland, Medtronic Limited