The Association of the British Pharmaceutical Industry (ABPI) is a UK biopharmaceutical trade association.
The 2019 code sets standards for the promotion of medicines to health professionals and other relevant decision makers in the UK. It includes requirements for the provision of information to patients and the public and relationships with patient groups. The code also applies to a number of areas that are non-promotional.
This course will help you understand the Association of the British Pharmaceutical Industry (ABPI) code guidelines and:
Learn what the ABPI code is.
Be aware of what the code applies to.
Understand what happens when the code is breached.
Know where to go to for further support.