All wound care and associated products – including the following (which is far from an exclusive list).
The following products are excluded from the Code:
Medicines and medicinal products are already covered by the ABPI Code and to include them in the SDMA Code would serve no purpose.
The veterinary market is very different to the human healthcare market. Because of these differences the Code could not be fairly applied.
The Code is aimed at healthcare professionals including:
Basically anyone who has influence on what is stocked, prescribed, purchased, used or supplied in the professional healthcare environment.
The Code is not aimed at the following people:
Sales by member companies direct to the general public are not covered, as this area is already covered by the Sale of Goods and Services legislation and enforced by Trading Standards.
The Code provides guidance for all the following:
The Code does not apply to any of the following:
Product quality and safety issues are taken care of by the MHRA and Trading Standards – and the product legislation they operate under.
The Code does not try and control any normal trade practice – as that could be anti-competitive.
Discounts, margins, over-riders, charitable donations, and any other trade practices that are common in the industry, and have been in use for some time, are all allowed.
A discount can be a simple price reduction, or can be in kind, by way of additional stock or product. But NOT in a form that might benefit individuals (e.g. cash-in-hand or High Street vouchers).
Remember that gifts and inducements are not the same thing as discounts or over-riders.
Meals, Social Events, Travel and Accommodation
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